Full Service in Real Estate: The Equation

Posted by Steve Vincent on Sep 10, 2013, 8:45:57 AM

In discount commission real estate, full service real estate, GreatNest, limited service real estate, Sellers, set fee real estate

Consumers intuitively know what ‘Full Service’ in real estate means:

  • Expertise/Consultation (preparation for sale, pricing, planning, staging)
  • Marketing (which might include MLS, Internet, Open Houses, advertising, signs, flyers, etc)
  • Representation/Negotiation (weighing offers, avoiding mistakes, anticipating next steps)
  • Transaction Processing/Problem Resolution (making sure everything is done properly, handling problems as they arise)

The problem is that almost everyone in the business – traditional percentage-based brokers, discount brokers, flat fee brokers, fee for service brokers and so on – claims to do all of those things!

With so many different kinds of brokers laying claim to  ’Full Service,’ the term becomes almost meaningless . . . except that consumers don't realize this.

With no clear distinction between different kinds of real estate companies, consumers have come to believe that 'Full Service'‘Full Commission.’

>>>(and therefore, 'less than full commission' = 'less than full service')<<<

Of course, nothing could be further from the truth.

GreatNest is a full service real estate company.  We:

  • Help you set a good asking price
  • Calculate your estimated net proceeds
  • Evaluate the marketability of your property
  • Make recommendations for showing and staging
  • Market the property in a wide range of media
  • Manage signage and flyers
  • Answer the phone when it rings and provide information to potential buyers and to their agents
  • Facilitate open houses
  • Show the property
  • Help you analyse offers so that you can make an informed decision before committing
  • Arrange for inspections and help you meet contract deadlines
  • Anticipate problems and deal with them before they arise
  • Shepherd your transaction from contract to closing
  • Thank you sincerely for the opportunity to serve you
  • And more

Our business model is different from more traditional companies, from discount brokers and from limited service brokers.  It enables us to offer great savings to consumers along with that wonderful level of service.  This is one place where

'Less than Full Commission' ≠ 'Less than Full Service'

Instead, GreatNest is a place where,

'Sell Fast' + 'Achieve Your Real Estate Goals' + 'Save Thousands in Commission Expense' = 'Our Definition of Full Service' + 'Happy Clients'

We'd love for you to be part of our equation!